Post by alimularefin57 on Mar 13, 2024 22:26:40 GMT -5
Only in this way, thanks to attention and in-depth arguments, will you be able to have concrete results.YouTube is unquestionably one of the most used digital platforms in the world: for this reason, in recent years, investing in the video channel has no longer become just an option, but one of the foundations on which to base a good marketing strategy. If we think that, on average, a third of the time we spend online is dedicated to viewing videos, it is clear that a brand - be it a niche reality or an established presence - must be able to seize the opportunities that Youtube offers and carefully build your video marketing strategy to make yourself clearly visible, convey your image and, ultimately, generate quality traffic. More and more users, more and more videos The latest data on the subject - which we take from the analyzes of the Wordstream and Insivia sites , as well as from the Global Digital 2018 report - tell us that YouTube today has almost 1.5 billion users and that in some countries (including Italy).
It is by far the most used social media, like Facebook. The platform AO Lists is available in over 75 languages and something like 300 hours of video are uploaded per minute (for the record, ten years ago there were 13). We could go on endlessly with the numbers: they are in some ways impressive data, which translate into an almost unlimited potential for marketing for companies. Let us then try to use them to get to the heart of our reflection: in 2017, videos represented approximately 3/4 of total online traffic ; people spend more than twice as long on pages that contain videos than on those that don't; almost half of users take advantage of videos relating to a product or service before making a purchase and 64% of the same consumers actually decide to purchase after seeing videos published by a brand .The feedback that comes from your circle of visitors must be taken into consideration and can sometimes even prove to be a source of inspiration to promote new content.
Community involvement can often be a keystone to a company's entire strategy. Always remember that there are rules to respect To complete our reasoning we cannot ignore a concept, which is above all the basis of video advertising, but which in reality is also crucial from a broader perspective of Youtube marketing. A company intending to invest in a successful strategy must never make the mistake of not considering the context: the risk of associating the image of its products or, even worse, its brand, with inappropriate content on a platform such as Youtube is unfortunately real and totally violates the principle of brand safety which must instead function as a compass for any campaign. On the other hand, it is in the interests of the platform itself to protect the investments made by companies and from this point of view, in fact, the first months of 2018 have seen a crackdown on transparency and controls which, on the one hand, makes a little more difficult to monetize and a little more concrete the tendency to saturate investments by strong marketers , on the other hand it greatly "roughes" the criteria with which YouTube has so far managed the meeting between those who invest and those who can guarantee large audience flows .
It is by far the most used social media, like Facebook. The platform AO Lists is available in over 75 languages and something like 300 hours of video are uploaded per minute (for the record, ten years ago there were 13). We could go on endlessly with the numbers: they are in some ways impressive data, which translate into an almost unlimited potential for marketing for companies. Let us then try to use them to get to the heart of our reflection: in 2017, videos represented approximately 3/4 of total online traffic ; people spend more than twice as long on pages that contain videos than on those that don't; almost half of users take advantage of videos relating to a product or service before making a purchase and 64% of the same consumers actually decide to purchase after seeing videos published by a brand .The feedback that comes from your circle of visitors must be taken into consideration and can sometimes even prove to be a source of inspiration to promote new content.
Community involvement can often be a keystone to a company's entire strategy. Always remember that there are rules to respect To complete our reasoning we cannot ignore a concept, which is above all the basis of video advertising, but which in reality is also crucial from a broader perspective of Youtube marketing. A company intending to invest in a successful strategy must never make the mistake of not considering the context: the risk of associating the image of its products or, even worse, its brand, with inappropriate content on a platform such as Youtube is unfortunately real and totally violates the principle of brand safety which must instead function as a compass for any campaign. On the other hand, it is in the interests of the platform itself to protect the investments made by companies and from this point of view, in fact, the first months of 2018 have seen a crackdown on transparency and controls which, on the one hand, makes a little more difficult to monetize and a little more concrete the tendency to saturate investments by strong marketers , on the other hand it greatly "roughes" the criteria with which YouTube has so far managed the meeting between those who invest and those who can guarantee large audience flows .