Post by account_disabled on Mar 10, 2024 4:19:22 GMT -5
There is a mutation in progress that I seem to be able to grasp in the posture of the new brands, those born from web3 . A technological movement which, however, has very interesting branding and, in general, marketing implications. The most emblematic example is that of the Yuga Labs company and its brand Bored Ape Yacht Club. BAYC is a collection of 10,000 images of bored monkeys, the result of the algorithmic combination of 170 unique traits, such as earrings, necklaces, crowns, laser eyes . This combination is the result of random software programming that generates rarity, in the sense that some traits are less frequent than others.
This makes the image a collector's item and a financial India Mobile Number Data investment. For example, monkey 1837, with golden skin, bulging eyes and a choker, was purchased for the record sum of $1,575,561 dollars (perhaps by Elon Musk). BAYC 1837 Yuga Labs, born in 2021, in the space of a few months has managed to become an unprecedented phenomenon, a company valued at 4 billion that aims to extend and strengthen its brand. In fact, in March, it acquired the intellectual property of the historic CryptoPunks and Meebits collections from Larva Labs and launched a proprietary cryptocurrency. It is called ApeCoin ($APE) and is managed by ApeCoin DAO, a decentralized organization in which token holders can vote. A part of these coins was given as a gift to the owners of Bored Ape and Mutant Ape (i.e. to those who believed in the project from the beginning).
Furthermore, last week Yuga Labs began selling the first NFT plots of “Otherside” its metaverse project, recording record revenues of $320 million. But what are the distinctive features of a web3 brand/project like Bored Ape Yacht Club? From Brand Monolith to Brand Community : the brand monolith limits itself to selling products and services in a clear transaction, with limited boundaries and without future promises (I pay for a dress, I acquire ownership of it and the relationship with the company ends without further claims ). In the web3 brand, the buyer of the tokenized object does not buy a product, but a ticket to become part of a community. Of course, it also makes a financial investment, but the certain benefit linked to the purchase is access to a club that offers rights (for example a pre-emption on future products, invitations to events, discounts and more).
This makes the image a collector's item and a financial India Mobile Number Data investment. For example, monkey 1837, with golden skin, bulging eyes and a choker, was purchased for the record sum of $1,575,561 dollars (perhaps by Elon Musk). BAYC 1837 Yuga Labs, born in 2021, in the space of a few months has managed to become an unprecedented phenomenon, a company valued at 4 billion that aims to extend and strengthen its brand. In fact, in March, it acquired the intellectual property of the historic CryptoPunks and Meebits collections from Larva Labs and launched a proprietary cryptocurrency. It is called ApeCoin ($APE) and is managed by ApeCoin DAO, a decentralized organization in which token holders can vote. A part of these coins was given as a gift to the owners of Bored Ape and Mutant Ape (i.e. to those who believed in the project from the beginning).
Furthermore, last week Yuga Labs began selling the first NFT plots of “Otherside” its metaverse project, recording record revenues of $320 million. But what are the distinctive features of a web3 brand/project like Bored Ape Yacht Club? From Brand Monolith to Brand Community : the brand monolith limits itself to selling products and services in a clear transaction, with limited boundaries and without future promises (I pay for a dress, I acquire ownership of it and the relationship with the company ends without further claims ). In the web3 brand, the buyer of the tokenized object does not buy a product, but a ticket to become part of a community. Of course, it also makes a financial investment, but the certain benefit linked to the purchase is access to a club that offers rights (for example a pre-emption on future products, invitations to events, discounts and more).