Post by account_disabled on Mar 7, 2024 5:21:24 GMT -5
It is now clear that content reigns , as in the famous quote by Bill Gates that has become proverbial, " Content is King ", but it is also true that this expression has been reevaluated by integrating it with the key concept according to which any content must be distributed to be successful. This is why Jonathan Perelman , when he was vice president at Buzzfeed, later argued: “Content Is King, But Distribution Is Queen ”. Not only that: the distribution channel influences the format, type of content and how it is consumed by the user . Which distribution channels should you choose for your content marketing strategy? There are different types: Owned media , i.e. owned media such as social pages, physical stores, newsletters. It is useful to mention SEO.
The set of search engine optimization techniques that serve Greece Telegram Number Data to intercept qualified traffic in the owned media par excellence: the website; Earned Media , i.e. media that are somehow "earned", for example articles in newspapers resulting from relations with the press, spontaneous sharing of blog posts and social posts, Digital PR, etc.; Paid Media , in other words advertising, including print ads, sponsored social media and Google (SEA), television and radio. Definition of the Plan and Editorial Calendar The definition of the editorial plan and calendar in the content marketing strategy is the necessary phase following the phases analyzed previously.
But what is the difference between an editorial plan and an editorial calendar? Structuring an editorial plan will be essential to have precise guidelines for the conception and creation of content and in particular: objectives, targets, narrative lines, type of content, frequency and cadence of publication. When drafting an editorial plan , various elements must be considered , such as the user's needs, i.e. the content must always be oriented towards his satisfaction and respond to a need, the type of need (information, entertainment), the latest trends in content marketing and industry news. The editorial calendar, on the other hand, is a real calendar that contains: date, publication channel, text and/or visual content (copy and visual); links and other elements possibly linked to the type of content.
The set of search engine optimization techniques that serve Greece Telegram Number Data to intercept qualified traffic in the owned media par excellence: the website; Earned Media , i.e. media that are somehow "earned", for example articles in newspapers resulting from relations with the press, spontaneous sharing of blog posts and social posts, Digital PR, etc.; Paid Media , in other words advertising, including print ads, sponsored social media and Google (SEA), television and radio. Definition of the Plan and Editorial Calendar The definition of the editorial plan and calendar in the content marketing strategy is the necessary phase following the phases analyzed previously.
But what is the difference between an editorial plan and an editorial calendar? Structuring an editorial plan will be essential to have precise guidelines for the conception and creation of content and in particular: objectives, targets, narrative lines, type of content, frequency and cadence of publication. When drafting an editorial plan , various elements must be considered , such as the user's needs, i.e. the content must always be oriented towards his satisfaction and respond to a need, the type of need (information, entertainment), the latest trends in content marketing and industry news. The editorial calendar, on the other hand, is a real calendar that contains: date, publication channel, text and/or visual content (copy and visual); links and other elements possibly linked to the type of content.