Post by account_disabled on Feb 20, 2024 2:17:40 GMT -5
We have entered 2019 and of course the SEO world is also going through changes in 2019. Many questions may be bothering us, such as what trends await us in 2019, which terms are gaining importance and what we need to do for our websites. Therefore, I would like to share 2019 SEO trends with you to answer frequently asked questions! RankBrain According to Google's statement, RankBrain is among the most important ranking factors. So what is RankBrain and why is it so important? Before RankBrain was developed, it was thought that the positions of the pages ranked on Google were determined by engineers working at Google, but RankBrain's own algorithm optimizes the positions of the pages by taking into account the users' click rate, bounce rate, dwell time on the page and pogo-sticking rate.
To give an example: When "new york" is searched on the SERP: Generally, users go to the Greece Phone Number first page that appears, but if the content on the page is not descriptive, does not appeal to the user, and the user cannot find the subject he is looking for in an impressive way, he immediately leaves the page and goes to the second page: And on the second page. If he doesn't like the content, he clicks on the third page: Finally, he likes the third page and starts reading the content. Here, returning to the search page after entering the pages immediately is called Pogo Sticking and this is defined as a very important factor for RankBrain. RankBrain detects that page if the bounce rate of a page on Google is very high and Pogo Sticking is constantly applied to the page, and the page in the first place in the example above falls to the 2nd or 3rd place, and the page positioned in the 3rd place whose content we like is the page.
It can rise to the first place, so pages measured by factors that are important for user experience are in the top positions. Factors that RankBrain cares about: The time the user stays on the page (Dwell Time), User click-through rate (CTR) to the page, Frequency of returning to the search page (Pogo Sticking), Bounce rate. Time the User Stays on the Page (Dwell Time) According to Google's statement, Dwell Time is of great importance for RankBrain. You can read the relevant news here . According to Searchmetrics research, the average Dwell Time of the first 10 pages listed on Google is 3 minutes and 10 seconds.
To give an example: When "new york" is searched on the SERP: Generally, users go to the Greece Phone Number first page that appears, but if the content on the page is not descriptive, does not appeal to the user, and the user cannot find the subject he is looking for in an impressive way, he immediately leaves the page and goes to the second page: And on the second page. If he doesn't like the content, he clicks on the third page: Finally, he likes the third page and starts reading the content. Here, returning to the search page after entering the pages immediately is called Pogo Sticking and this is defined as a very important factor for RankBrain. RankBrain detects that page if the bounce rate of a page on Google is very high and Pogo Sticking is constantly applied to the page, and the page in the first place in the example above falls to the 2nd or 3rd place, and the page positioned in the 3rd place whose content we like is the page.
It can rise to the first place, so pages measured by factors that are important for user experience are in the top positions. Factors that RankBrain cares about: The time the user stays on the page (Dwell Time), User click-through rate (CTR) to the page, Frequency of returning to the search page (Pogo Sticking), Bounce rate. Time the User Stays on the Page (Dwell Time) According to Google's statement, Dwell Time is of great importance for RankBrain. You can read the relevant news here . According to Searchmetrics research, the average Dwell Time of the first 10 pages listed on Google is 3 minutes and 10 seconds.